Over 10 years we help companies reach their financial and branding goals. MicroBoss is a values-driven technology agency dedicated.

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// about Solutions

NEW GTLD

One of the greatest beneficiary of the new gTLD program is brand owners. A total of 664 brands applied for a unique .Brand TLD and businesses such as Google, BMW, Barcalays and SBI are actively using their new .Brands to create a unique identities for themselves in the online world. As of May 2020, over 550 companies have launched their .Brands and others are in the process of launching soon.

  • Process Automation
  • Mobile App Development
  • Website Portal Development

Some of the potential benefits of operating a Brand gTLD registry include:
Memorable internet addressesIncreased brand awareness and brand equity
• Better management of second level domains
• Increased security against trademark abuses
• New opportunities for website marketing

New gTLD advice and consultancy

If you’re thinking of applying for a new top level domain for your brand or community, a portfolio of top level domains or have already applied and are looking for assistance with what to do now, then we offer strategic consultancy and advice to help ensure you’re on track to get the most out of your investment. Investing in a new top level domain is a significant step for any organisation. It is not just about how to apply, but why – what do you want to achieve? We will advise you on potential use cases and the measurement of success. We track all registries and have a database of their policies and mission statements. We also consult with major brand owners on related TLD matters such as:

  • Auction strategy
  • New gTLD objections and contention set resolution
  • Registry operation
  • Policy development
  • Validation and verification of data
  • Block lists and reserved names
  • Launch management We also attend the key industry events on your behalf and produce briefing notes to help you stay on top of the latest news:
  • ICANN open and special meetings – over the past three years we have had at least 10 experts at every ICANN meeting
  • Internet Governance Forum (IGF)
Domain Intelligence

Domain Intelligence is a new service for brand owners who want to shape the future of the domain industry but are time starved. We attend the industry events for you. We find out what you need to know, tell you when you need to take action and provide you with options for how you can stay ahead of the game. Why sign up? • Relevant and timely insight into the latest developments in the world of domains • Save time: We attend the relevant fora, sift through the reams of data and information, and present you only with what’s relevant and useful • Track the development of round 2 (Subsequent Procedures) of the new gTLDs and help you be ready to apply for your dot brand • Help shape the future of domain name policy and industry developments – rights protection measures, the UDRP, the next round of new gTLDs Features of the service: • We report back a minimum of 3 times a year on latest developments • We send you call to action alerts as and when comment periods / opportunities to shape policy open and are about to close • We provide information on the latest use cases for dot brands • We include an ICANN 101 slide deck for the uninitiated and help you understand how to navigate and engage this and other domain fora – remotely or in person Get in touch in the contact form below if you are interested in finding out more. 

Background on New gTLD

A TLD, or Top Level Domain, is the end part of a web address like .com, .net or .uk. Technically this is called a hostname. It is entered into the root zone of the Domain Name System (DNS) and this points to the place on the internet where the corresponding second level domains can be found and used for resolving websites and email. It should be noted that Generic Top Level Domains (gTLDs) such as .COM or .NET are different from the country specific ccTLDs such as .UK, .DE and .US. The Internet Corporation for Assigned Names and Numbers (ICANN) is contracted by the US government to control and maintain the DNS. In 2008 they announced their intention to liberalise the top level of the DNS to theoretically allow anyone to apply for the Generic Top Level Domain of their choice. This plan was finally approved at the ICANN meeting in Singapore in June 2011. ICANN began accepting applications on 12 January 2012 and the official ICANN application fee was $185,000 per string. On 13 June 2012, ICANN revealed that it had received 1,930 applications for a total of 1,409 unique strings. The new registries began to go live from October 2013. Hundreds of new gTLDs have been delegated so far, including terms as varied as .BLACKFRIDAY, .CHURCH and .TECH. 

The next round (or subsequent procedures)

Currently there is not a definite date for the next round of new gTLDs. There is a process that will be followed by the ICANN community to reach an open window for applications. Of course, most brands really aren’t that interested in the workings of ICANN, the global administrative body for domain names, but the work of this body will determine when and, importantly, how further dot brands can be applied for. At the moment there are two streams of work happening at ICANN which will determine the outcome for future dot brands. 1. Rights Protection Mechanisms (RPMs) review – will determine any modifications to the existing RPMs needed for the second round to go ahead 2. Subsequent procedures review – will determine any changes to the last policies and procedures to be followed to allow a new round (or possibly permanently open window) of applications Only when these two processes have advanced and all community recommendations for ICANN implemented, will the new application window open. If you’re interested in finding out more, or even getting involved in shaping the next round by getting involved in the ICANN processes, then do get in touch with us. MicroBoss helps brand owners, communities and businesses get the most out of the opportunities presented by dot brand, geographic and generic Top Level Domains in the next rounds of new gTLD applications. 

An overview of our new gTLD services 

Feasibility consulting MicroBoss can help you to evaluate ICANN’s new gTLD opportunity and ultimately decide whether it is commercially viable for your brand to own and operate a top level domain.

Assess the impact and evaluate the new gTLD opportunity

The decision to apply for a new top level domain (new gTLD) is a strategic one – would owning and operating your own registry support your brand positioning, offer stronger rights protection, or present a new commercial opportunity? Do the practical benefits of security outweigh the risks? Can the costs be justified? MicroBoss helps brand owners and communities to understand the new gTLD process and assess the impact of gTLD as a brand, evaluate the opportunity and ensure there is an understanding of the implications of running a gTLD registry. As the ICANN community works on establishing the policies and procedures for round 2 of the new gTLDs, or as ICANN calls it – Subsequent Procedures, now is the time for brands to take stock and decide whether a new gTLD is right for them. A MicroBoss feasibility assessment can help establish whether the round two opportunity is right for you. MicroBoss feasibility assessments feature educational materials, interviews with key stakeholders, interactive workshops, cost and risk analysis, review meetings and a detailed report with recommendations. A feasibility assessment will have one of three main outcomes: • Apply in the Round Two: owning your own registry is a strong strategic fit; it is commercially viable; it is required to defend trademarks or market share; competitor activity means that you cannot afford to be left behind; you can benefit from security enhancements. • Apply in a future round: owning your own registry could offer some commercial advantage, but your organisation is not positioned to exploit the new gTLD opportunity yet, or it is simply not a priority. • Do not apply: owning a registry is not a strategic or operational fit, is too complex or costly, or is unlikely to be commercially successful.

New gTLD feasibility consulting

We will ensure that you understand the impact of contracting with ICANN, and the investment requirements across a 10-year period. New gTLD application services Working collaboratively within a project team, we will prepare and refine a new gTLD application for you which is designed to exceed the requirements of ICANN’s evaluators. We will guide you through the complexities of the new gTLD application process, assisting with string selection, material preparation, budgeting, policy development, and registry operations.

Our New gTLD Onboarding Process, covers and includes outlining:

The strategic opportunity Is owning your own top level domain a strategic fit for your organisation? Will it enhance your brand on the internet? Does it present a new commercial opportunity? What will it mean when you and / or your competitors leave .com behind and appear directly in a browser as .brand? Competitor analysis What is the competitive landscape? Which companies applied in the first round from your sector? Who else might apply in the second round from your sector? Who might object to your choice of domain character string? What if your competitors succeed in a bid and you are left behind? Technical requirements What are the technical requirements to run a registry and do you have the capability for this? Will you need to outsource the running of the registry back-end? If so, to whom? Do you have DNS knowledge in-house? Financial requirements ICANN requires you to submit a Business and Operating Plan detailing technical capabilities, projected demand, cash flow forecasts and three year budgets. We can help you to write this business plan, or review and validate your own plan. Operational requirements What are the staffing requirements of operating your own domain registry? What is the ideal composition of your project team for the application process, and what staffing levels and structure are required to launch, operate (and, for open brand registries, to market and sell) your domain? Legal requirements ICANN contracts under Californian State Law. Does this suit you? Could there be Anti-Trust issues if you apply for a generic term? Do you incorporate a new vehicle to hold your registry? Which jurisdiction should you base your registry operations in? Under what circumstances might ICANN re-delegate your domain? Application Phase Timings The start date for the ICANN second round process has not yet been announced. Are you prepared for when it is? Are you aware of the time required to produce the necessary documentation? We can help you prepare to be ready for each stage, including putting in place the robust technical platform needed for deploying the service. Impacts of the ICANN application process All owners of new domains are required to meet extensive ICANN compliance and reporting requirements – what are these? How do they form part of your overall risk management strategy for operating your own domain? How could ICANN consensus policies impact your registry? Risks What are the risks of you applying for your own TLD? How might applying for an open generic string affect your business? Could your own registry become a trusted zone for your clients? What are the benefits of moving away from a third-party registry? Is the concept of a “walled garden” viable or desirable? Return on investment Have you built a return on investment model? Have you considered the implications of applying for an open string vs. a .BRAND? We can advise you on marketing options, especially during the launch phase when you need to find the right balance between reserved names, a Sunrise scheme, premium name auctions and landrush allocations. We have excellent relations with several ICANN accredited registrars that can be your sales channel if you are planning an Open Brand Registry. If you prefer a closed brand registry, as most of our clients do, we have strategies to help you allocate domains to your staff, your licensees, distributors and other associated contacts at very little additional cost and we will work through models to help show the financial benefits to you. Rights protection How will you protect the rights of others in your registry? What pre-launch rights mechanism best suit your model of registry? How can you inspire trust and consumer confidence in your string? Is it possible to position your registry so that infringement elsewhere on the web is reduced? The governance framework Have you considered issues of governance for your TLD? Will you operate it within your existing business, or as a separate entity? Domains that correspond to cities, geo-political regions and distinct cultural groups should be submitted as a geographic application, supported with letters of endorsement from local government. They must demonstrate the involvement of stakeholders from the community in the governance and oversight of registry operations. How do you meet these requirements and secure the necessary political support? How to manage the application process What are the costs and resource implications of the application process? How do you best interpret ICANN’s policies and processes? What are the evaluation requirements and scoring mechanism for applications? How will you address potential disputes or contention with third parties? What is the best strategy to adopt if you face an auction? Use cases Have you considered the potential use cases for your registry? How can a .BRAND domain build trust in your online presence, signaling official affiliate and partner channels? Is it essential that you own a gTLD that corresponds exactly to your brand name or are there other options? What is the best strategy if you are a brand owning company with hundreds of marks, many in local scripts? Owning a gTLD affords you unlimited second-level keyword registrations. How can such keyword registrations bolster your SEO efforts, support search engine marketing (pay-per click, adwords), online and offline advertising, and social media engagement and communications? Advice and consultancy services We offer strategic consultancy and advice to help ensure the success of your new TLD from initial feasibility right through application, and launch to running your registry. We understand all the key issues involved with running a TLD; we’ll help with appropriate string selection, policy setting, and getting through the minefield of rules and regulations. New gTLD launch planning There are many steps to consider before launching your own registry. MicroBoss can test the practicality of launch program rules, detect any operational issues before they arise and devise effective solutions. We can also produce other helpful documentation for use by you, your registrars and registrants. Validation services We are the go-to company for validation services, so new you can be confident that holders of certain rights are able to register their corresponding domain names in line with your registrant eligibility policy. We can validate all types of data, including registered or unregistered rights, geographical nexus, community memberships, and professional affiliations. Front-end registry solutions MicroBoss will help your company manage your new gTLD registries and provide ongoing support.
We will produce all the necessary material to manage your registry and then we will manage it for you everything from key partner management to ensuring Registry Agreement compliance. We will be there to make sure your registry operates as you want it to. .BRAND registrar services We work with clients to provide registrar services to .BRAND registries. Our expertise in this area is built on the knowledge of our sister company, Com Laude, which provides registrar services to single registrant registries. All of your domain names can be centrally administered via their DNS Dashboard®, which streamlines the registration and management of domain names under your .BRAND TLD. The DNS-Dashboard® readily integrates with your back-end registry service provider and features, multiple authentication layers, tiered access permissions, bulk registration capabilities, portfolio reporting, real-time searching, resource record editing facilities, and complete visibility and control over your entire domain name portfolio. Rights protection Com Laude, our sister company, is an accredited registrar. Com Laude offers the advice brand owners need in order to formulate a sharp strategy with regard to domain name registration in all the new gTLDs at the second level. As a registered agent of the Trademark Clearinghouse, Com Laude can help identify which trademarks to file and submit them for validation to the database on your behalf. Com Laude can also add your trademarks into the Domain Protected Marks List (DPML), a blocking service offered by some portfolio new gTLD applicants. 

Domain Intelligence

Domain Intelligence is a new service for brand owners who want to shape the future of the domain industry but are time starved. We attend the industry events for you. We find out what you need to know, tell you when you need to take action and provide you with options for how you can stay ahead of the game. We track the development of round 2 (Subsequent Procedures) of the new gTLDs and help you be ready to apply for your dot brand. 

Managing your new gTLD application

MicroBoss offers an application management service to prepare and submit an application designed to exceed the requirements of the ICANN appointed evaluators. We provide each client with a Project Manager dedicated to ensuring that key milestones are reached and that the application process proceeds on time. ICANN application requirements are very complex – guidance on the entire application process spans hundreds of pages, with 50 questions to be answered covering detailed technical, financial, business model, operational and policy requirements. Applicants must also contract with providers for technical registry operations, data escrow and other services. The new gTLD application management process MicroBoss guides clients through the complexities of the application process: • Project management: The output of the Initiation Workshop will be a project plan that details all tasks, timings, roles and responsibilities, contingencies, critical issues, key milestones and deadlines. Regular review meetings will also be scheduled. • Application type: should you submit a Community-based or a Standard application? What are the requirements and relative merits of each type? • String selection: How do you select an eligible character string that stands the best chance of being approved? Should you apply for the name of your company, a leading brand or even a descriptive term? Do you need to commission an expert legal opinion or trade mark search to support your choice? • Policy development: We will help you to select policies appropriate for your registry covering eligibility, pre-launch Rights Protection Mechanisms (if relevant), WHOIS (how much data do you include?), Name masking, Renewal frequency, response to malicious behaviours etc. How can you reflect these policies in your registry’s terms and conditions? How will these impact your business plans? • Business model: We will advise and assist in the preparation of the required Financial, Technical and Operational plans over the three years following delegation of your domain by ICANN into the world root of the Internet. These will feature detailed budgets covering staffing mix and levels, IT and infrastructure, ICANN compliance, marketing and legal expenditure with appropriate reserves and allowances for changes in scale. • Registry operations: We are independent of all technical providers. We can assist your technical and legal experts as they interpret the ICANN registry operator contract and compliance requirements. We will help you to select technical providers that offer you the best support through a formal procurement process. • Tailored responses: We have assessed all questions. We know which ones carry the points that you must score. We will draft answers and prepare supporting documents for you. Objections, Disputes and Contention: working with your attorneys, we will advise on strategies to overcome third-party objections and resolve any contention. • Auctions: Even if you are successful in passing the evaluation process, it is possible that you may face an auction for your selected term. We will advise on strategies for bidding, including the consideration of your competition and expected volumes. • Transition and launch: Successful applicants must undergo technical testing of registry operations. With our registry experts, we will walk you through this process to ensure that your string is successfully delegated into the world root of the internet. • Migration of your gTLD into your own infrastructure: When you are ready to activate your registry, we have strategies and experts to help you with a smooth migration. 

New gTLD launch planning and strategy

MicroBoss can test the practicality of launch programme rules, detect any operational issues before they arise and devise effective solutions. We can also produce other helpful documentation for use by you, your registrars and registrants, including a shorter, user-friendly launch programme description, applicant and registrar guidance notes, and FAQs. All documents can be written in multiple languages.

Launch programme phases

We can advise on launch programme structure and applicant eligibility rules for each launch phase, and are able to participate in road shows to meet with business, government, and other relevant stakeholder groups to obtain feedback on the launch plans for your registry. We can design and implement a phased Sunrise for rights owners not in the Trademark Clearinghouse, or a Limited Registration period for local businesses or an eligibility check on accredited professionals. Policy creation Our policy creation service is coordinated by our Head of Legal Policy, a qualified lawyer with over 20 years internet governance and brand enforcement experience. Our services include the drafting of your: • Eligibility Policy • Acceptable Use Policy • Naming Policy • Privacy and WHOIS Policy • Registrant Ts&Cs • Contract drafting • Registry/Registrar Agreement (RRA) • Registration Agreement (for registrars to sign with Registrants) Premium names We are able to suggest names to add to your premium names list and recommend pricing if this is relevant for your registry model. Marketing We can assist with designing and delivering marketing and communications plans, including direct communication with target groups, including governments, through meetings and presentations. Validation We provide rights validation and verification services for checking the eligibility of domain name applicants. We validate all types of data including: • Registered and unregistered rights including trademarks, court-validated marks, marks protected by statute or treaty, company names, trade names, social names and official acronyms;  •Geographical nexus and residency including post codes and identity cards; • Community membership; • Professional affiliations. Auction planning If two or more Sunrise or priority period applicants apply for the same second-level domain name, contentions are often resolved through an auction process. We can draft auction rules on your behalf and recommend third-party auction providers, which will award domain names to registrants according to your policies. If a third party also applied for the top-level string you selected, we will advise you on contention resolution and assist you to manage private auctions, ICANN auctions, or to reach a private negotiated agreement. 

New gTLD validation and verification services

We provide validation and verification services to Top Level Domain registry operators of all types. We are the only team dedicated to the verification and validation of second-level domain applicant data with a registrar-friendly online validation system. All new gTLD registry operators must offer a minimum 30-day Sunrise period, which is mandated by ICANN to safeguard intellectual property. This requirement is regarded by some as a minor detour on the road to go live; others see this as a chance to build a successful registry, winning registrations from rights owners, community stakeholders and local supporters. Whatever you want to achieve from your launch, we are here to help you. We can design and implement a phased Sunrise for rights owners not in the Trademark Clearinghouse, or a Limited Registration period for local businesses or an eligibility check on accredited professionals. Our processes are flexible and cost effective. Our systems are secure and scalable. Our experts are accurate and efficient. We offer a complete solution that reflects local legal principles and cultural sensitivities. We validate all types of data including: • Registered and unregistered rights including trademarks, court-validated marks, marks protected by statute or treaty – including protected geographical indications and designations of origin – company names, trade names, social names and official acronyms; • Geographical nexus and residency including post codes and identity cards; • Community membership; • Professional affiliations. If a name is recorded in an appropriate online database and the owner is clearly identified in that database, we can undertake a validation. If a name is not recorded in an online database, our validators will request supporting documentation, such as a certificate and/or proof of use. We always validate in accordance with local legal principles determined by the location of the registry, reviewing hard and soft copy evidence and checking third-party databases or internet references. Underpinning our validation and verification services, we can work with you on the policies of your launch period including: • Rules of eligibility including T&Cs for participation in a Sunrise or Limited Registration period; • Contention resolution mechanisms where two or more parties apply for the same string; • A process and rules for administrative corrections; • Premium names – how these relate to strings applied for in other phases of the launch; • Appeals featuring a neutral panellist. Clear communication is very important to us. We ensure that you have the essential management information you need as the registry operator, registrars know the status of any application and applicants are helped with clear guidance in their local language. Furthermore, your registrars do not have to undertake costly and time consuming integration or build new EPP extensions for types of rights. All they need to supply is the domain string, applicant name, address, telephone and email as a minimum. We do the rest. Your registrars do not have to chase their clients, your end registrants, for data, nor do end applicants have to re-key data. We communicate with the applicants and handle all queries. Confirmation of receipt of data or decisions can be an automated or personalised response via our dashboard and/or by email. We also provide you with statistics on volumes and the origin of applications. Please contact MicroBoss for a demonstration or to discuss how we can tailor our workflows to your needs. 

Domain Name Registration Services

There are different registrar requirements according to the type of registry you are operating and we can help with all types be they generic, geographic, brand, community or IDN. The .BRAND registries are allowed to designate up to three ICANN accredited registrars and the community / geographic registries may have eligibility requirements which are challenging for most registrars to implement. We are set up to handle all types of registry and their eligibility requirements.

Dot brand registration services

Registry Agreement Specification 13 allows .BRAND registry operators to designate up to three ICANN accredited registrars to serve as exclusive registrars for their Top Level Domain (TLD). Our partnership with reputable with expert operators of single-registrant registries places you in great hands @ MicroBoss. All of your domain names can be centrally administered, which streamlines the registration and management of domain names under your .BRAND TLD. Our DNS solution readily integrates with your back-end registry service provider and features, multiple authentication layers, tiered access permissions, bulk registration capabilities, portfolio reporting, real-time searching, resource record editing facilities, and complete visibility and control over your entire domain name portfolio. Our .BRAND registrar service comprises: • All of your .BRAND domains managed from one secure, central location • Multiple authentication layers, including user permission management, two-factor authentication, IP access restrictions, registrar locking, frequent penetration testing and infrastructure security testing Technical integration with your back-end registry service provider. • Tiered access permissions, categorised by division (brand, business unit etc.) Domain Management user rights (registering or modifying domain names) and DNS-Management user rights (adding or editing DNS settings) • Portfolio reporting tools, featuring information such as patterns of registration and domain name count • First-rate client management provided by a dedicated, multilingual team of highly skilled and experienced intellectual property and domain name experts, accessible to you by phone or email • Flexible invoicing, constructed in a simple format that takes account of your needs, for example, brand-by-brand, with Purchase Order Numbers or domain
names or both • Bespoke advice and consultancy campaigns and strategies

01
Machine Learning

Support and Evolution

02
Artificial Intelligence

Support and Evolution

03
Augmented Reality

Support and Evolution

// technology index

We Organize Our
Production Process

MicroBoss is the partner of choice for many of the world’s leading enterprises, SMEs and technology challengers. We help businesses elevate their value through custom software development, product design, QA and consultancy services. Our product design service lets you prototype, test and validate your ideas.

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While integrating the security with the DevOps approach has always been of high demand, this requires a completely different range of processes and tools. DevOps is already known to boast of an agile development methodology. Now when the inputs of the security experts I’ll be brought in a collaborative environment, the project will have an array of effective security safeguards.

LEARN MORE

In spite of disturbing the agile development process of the DevOps approach, the additional security inputs only enhance the safeguards and reliability of the project. So, in a way, DevSecOps will only extend the benefits of a DevOps approach further with security inputs. DevOps is already known to boast of an agile development methodology.

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// our clients

We are Trusted
15+ Countries Worldwide

Emilia Clarke
IDRPN
Client of Company
"Very well thought out and articulate communication. Clear milestones, deadlines and fast work. Patience. Infinite patience. No shortcuts. Even if the client is being careless. The best part...always solving problems with great original ideas!."
Emilia Clarke
BC-ICANN
Client of Company
"Patience. Infinite patience. No shortcuts. Very well thought out and articulate communication. Clear milestones, deadlines and fast work. Even if the client is being careless. The best part...always solving problems with great original ideas!."
Emilia Clarke
Moonkle LTD,
Client of Company
"Very well thought out and articulate communication. Clear milestones, deadlines and fast work. Patience. Infinite patience. No shortcuts. Even if the client is being careless. The best part...always solving problems with great original ideas!."
Emilia Clarke
SoftTech,
Manager of Company
"Patience. Infinite patience. No shortcuts. Very well thought out and articulate communication. Clear milestones, deadlines and fast work. Even if the client is being careless. The best part...always solving problems with great original ideas!."